Latest News
Enhancing Transparency and Combatting Ad Fraud: Upgrade to Supply Chain Plus API
The IAB Tech Lab's Supply Chain API has been a cornerstone for subscribers seeking accurate and up-to-date Ads.txt and App-ads.txt data for millions of domains,... Read More
IAB Tech Lab Launches Second Public Comment Period for Data Deletion Request Framework
The IAB Tech Lab has announced the commencement of the second public comment period for the Data Deletion Request Framework specification. Scheduled to conclude on... Read More
Introducing Initial OpenRTB Support for the Protected Audience API
Google’s Privacy Sandbox introduces a number of APIs that impact how advertising is bought and sold. Some of them, like TOPICS, are relatively straightforward and... Read More
Introducing Provisional Attributes
The introduction of the OpenRTB Specification in 2012 created a lingua franca spoken by constituents of the Programmatic Supply Chain. By creating a shared language... Read More
Events
IAB Tech Lab Brand & Agency Event, “Save Money. Drive Results. Be Home By 6”
As part of our educational events for 2024, Tech Lab is hosting an event for agency investment and media buying teams to provide education on...
Date: May 14 @ 8:00 AM
Our Vision
Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.
Our Mission
Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.
